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At Rosefarm.Com International, we respect the importance of maintaining
the privacy of our customers and have established this Privacy Policy
as a result. Below we describe why we gather customer and member information,
what information we collect, how we collect it, and what we use the information
for.
www.Rosefarm.com, Rosefarm.com International
LLC, "we" or "us") is committed to protecting our customers' privacy. We
feel it is important that you fully understand the terms and conditions
under which we use the information we gather from you through the use of
our Web site located at URL www.rosefarm.com (our "Site").
Please read this Privacy Policy ("Policy") carefully to understand how
we will use and protect your personal information. We will never share
your personal information with anyone except as described in this Policy.
Changes to this Policy will be announced on our Web site at least ten days
in advance, so please check back periodically.
Questions regarding this Policy should be directed to customerservice@rosefarm.com or
we may also be contacted directly at the following address:
Attn: Office of the CEO
Rosefarm.Com International LLC
420 Forest Road West Haven, Ct 06516
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Policy will explain the following regarding use of our Site: What information does ROSEFARM.Com collect from you?
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| In order to better provide you with numerous products
and services, our Site collects two types of information about its
visitors: Personally Identifiable Information and Non-Personally Identifiable
Information. Our primary goal in collecting information from you is
to provide you with a smooth, efficient and customized experience while
using our Site.
Personally Identifiable Information: "Personally
Identifiable Information " refers to information that lets us know
the specifics of who you are. Personal information is requested when
you register with us, order a product or service, fill out surveys,
correspond with us, or otherwise volunteer information, for instance,
through the use of our Reminder Service. Personally Identifiable
Information might include your name, mailing address, telephone number,
email address and other identification and contact information. If
you are using our Send a Hint Greeting service, we may ask you to
provide the name and email address of a friend or loved one so that
we may send them a hint about an event that could be made more special
with the gift of flowers. We may also collect certain financial information,
like your credit card number (or a check or money order if using
such payment method while ordering via mail); whenever we do so,
we will attempt to provide a link to this Policy so that you can
confirm how this information will be used. With this information,
we can fill your service and product orders and better provide you
with personalized services.
Non-Personally Identifiable Information:"Non-Personally
Identifiable Information" refers to information that does not by
itself identify a specific individual. We gather certain information
about you based upon where you shop on our Site in several ways.
This information is compiled and analyzed on both a personal and
an aggregated basis. This information may include the Web site's
Uniform Resource Locator ("URL") that you just came from, which URL
you next go to, what browser you are using, and your Internet Protocol
("IP") address. A URL is the global address of documents and other
resources on the World Wide Web. An IP address is an identifier for
a computer or device on a Transmission Control Protocol/Internet
Protocol ("TCP/IP") network, such as the World Wide Web. Networks
use the TCP/IP protocol to route information based on the IP address
of the destination. In other words, an IP address is a number that
is automatically assigned to your computer whenever you are surfing
the Web, allowing Web servers to locate and identify your computer.
Computers require IP addresses in order for users to communicate
on the Internet, browse and shop.
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Where do we collect information from you and how do we use it? |
Our primary goal in collecting personal information
is to provide our visitors with a superior customized online experience.
We use the customer contact information to fill orders, contact prior
purchasers to inform them of their order status, to remind customers
of events through our Reminder Service, to send our customers' friends
or loved ones hints to send flowers through our Send a Hint Greeting
service and to send promotional emails.
We may perform statistical analyses of aggregate customer behavior.
This allows us to measure relative customer interest in the various
areas of our Site for product development purposes. Any information
we collect is used for our own internal purposes to improve the content
and navigation of our Site, to enhance users' experiences when visiting
our Site, to customize the content and/or layout of our pages, and
to provide the services required by an individual customer. We also
use information to notify consumers about updates to our Site, to complete
user-initiated transactions, to trace false orders and to contact consumers
for marketing purposes.
We gather information in the following ways:
Shopping: We collect IP addresses for the
purposes of system administration, to gather broad demographic information,
and to monitor the level of activity on our Site. We collect information
from visitors to our Site regarding the referring URL, your IP address,
which browser you used to come to the Site, the country, state and
telephone area code where your server is located, and the pages of
our Site that you viewed during your visit.
Ordering: When you order from us, we collect
Personally Identifiable Information from you. If you order one of
our products or services, we will collect and maintain your name,
email address, mailing address, telephone number, product selections,
credit card number (or check or money order information if using
such payment methods while ordering via mail), order number, referring
URL, IP address and a password,as well as the recipient's name, address
and telephone number, if different than yours. We collect this, and
other information,as disclosed in this Policy, in order to fill your
order, to communicate with you about your order, or the recipient,
as appropriate, and to send you promotional materials. Before confirming
your order, you will have the opportunity to review the product order
form and make changes and additions to the information it contains
and these changes will be automatically kept for future use. If you
cancel an order or do not complete an order we may collect and use
your Personally Identifiable Information that you have entered as
we would collect and use it if you had completed an order.
Track/Modify Order: If you use our Track/Modify Order
service we will gather your email address and account password, if
you have one, in order to locate your order so that we may give our
most recent tracking information, or so that you may modify the order.
If you choose to modify your order, we may collect information that
we would normally collect when you order products, as explained in
the above paragraph.
Corporate Account: When you set up a corporate
account with us we collect your name, company name, E MAIL and phone
number. Upon signing up for a corporate account we will contact you
by either email or telephone to determine how ROSEFARM can best serve
your corporate needs. We will also give you the opportunity to receive
periodic updates regarding ROSEFARM.COM corporate services. If you
make purchases through your corporate account we shall gather similar
information that we gather when you order as an individual, plus
certain information regarding your corporation.
Online Surveys and Polling: In order to improve
our services to you, we ask some of our customers to voluntarily
complete surveys, which may be collected by an independent third
party. Individual survey answers are confidential, although Non-Personally
Identifiable Information is collected and disclosed to third parties.
If you do not wish to participate in a survey, simply decline to
participate when asked.
Newsletters Promotional Emails: We may offer
free electronic newsletters and promotional emails as a service to
our prior customers. We may send you newsletters and emails periodically
listing current specials and deals. We never send emails to you if
you have requested us not to do so. This option is usually included
in our account registration form. There may be opportunities to subscribe
to an email list that will send you information about our Site events,
but we will only add you to the list with your consent. To stop receiving
our newsletter, send an email to us at customerservice@rosefarm.com
Cookies: We currently do not use cookies
to gather information in the operation of our Site, however we may
choose to do so in the future; to find out what cookies are and how
they can be used check out this resource.
Contact Information and Third Party Data:
If you contact us by telephone, email or letter, we may keep a record
of your contact information, correspondence or comments. If you report
a problem with our Site, we may collect such information in a file
specific to you. If you provide us feedback through our Site, by
email or by calling one of our customer service representatives,
we may ask for your name and email address in order to send you a
reply. If other users or third parties send us correspondence about
your activities or purchases on our Site, or if you are the recipient
of flowers sent by another customer, we may keep the information
in a file specific to you. Send a Hint Greeting: If you are using
our Send a Hint Greeting service, we may ask you to provide the name
and email address of a friend or loved one so that we may send them
a hint about an event that could be made more special with the gift
of flowers. We store this information for the sole purpose of sending
this one-time email. You or the loved one or friend may contact us
at customerservice@rosefarm.com request
the removal of this information from the database.
Reminder Service: If you choose to use our
Reminder Service, we will ask for and store your email address, as
well as your important flower occasions and holidays and the names
of the individuals to whom you may wish to send flowers, in order
to remind you to send flowers.
Affiliate Programs: You may purchase flowers
from us through a link on one of our affiliates' ("Affiliates") Web
sites. We pay each Affiliate a commission, or a portion of the sales
made to those who link to our Site from the Affiliate's site. Some
of our Affiliates run a "rewards" or "charity" program (the "Programs").
Under such Programs, participants receive credits based on the commissions
an Affiliate receives from sites such as ours. Participants in such
programs can donate their credits to a chosen charitable organization,
or keep them for their own use and benefit. If you make a purchase
from us and you are a participant in such Programs, we may share
your name, email address and the value of your purchases with Be
Free, Inc. ("Be Free"). Be Free is a third party which collects data
necessary for Affiliates to credit Participants with purchases made
under their Program.
We also track customers' traffic patterns throughout their online sessions,
including which pages a customer views while using our Site. We use
your IP address to diagnose problems with our servers and software
and to administer our Site.
We may share aggregated statistics about pages viewed on our Site and
sales and other shopping information with third parties. |
Who is collecting your information? |
| Except as otherwise expressly discussed in this
Privacy Policy, only we collect your information. This document only
addresses the use and disclosure of information we collect from you.
We encourage you to ask questions and to be very cautious before you
disclose your personal information to others. |
With whom do we share your information? |
| The information collected by our Site is used to
process orders, to keep you informed about your order status, to notify
you of products or special offers that may be of interest to you, and
for statistical purposes for improving our Site. We will disclose your
Personally Identifiable Information to third parties to charge your
credit card (or process your check or money order, as appropriate),
fill your order, deliver your order and deliver promotional emails
to you from us. For example, we must release your credit card number
to confirm payment; and release your mailing address information to
the delivery service to deliver products that you ordered. From time to time we may disclose a very limited amount of information
(names and postal addresses) to direct marketing companies for trade
or rental purposes. You may "opt-out," or instruct rosefarm.com not
to distribute such information to direct marketing companies in the
future by sending an email with such instructions at customerservice@rosefarm.com Except
as otherwise stated in this Policy, we do not sell, trade or rent
your personally identifiable information to others. Moreover, we
may release account information when we believe that such release
is reasonably necessary to enforce or apply our Terms and Conditions
or to protect the rights, property and safety of our users, others
and ourselves.
Recipient Requests: From time to time we are contacted
by flower recipients who ask us who the sender was. If we receive
a request from a recipient asking who sent flowers we will give the
name on the gift message accompanying the flowers. If there is no
gift message filled out or if there is no name on the gift message
we may ask the sender via email. If we receive approval to disclose
the sender's name from the sender via email or in writing, we will
then inform the recipient. If the sender does not reply via email
or in writing or if the sender denies permission, then we will not
reveal the sender's identity to the recipient.
Enforcement of Law: From time to time, we may be required
by law enforcement or judicial authorities to provide Personally
Identifiable Information to the appropriate governmental authorities.
We will disclose Personally Identifiable Information upon receipt
of a court order or subpoena or to cooperate with a law enforcement
investigation. We fully cooperate with law enforcement agencies in
identifying those who use our services for illegal activities. We
reserve the right to report to law enforcement agencies any activities
that we in good faith believe to be unlawful. |
How can you update or correct your Personally Identifiable Information? |
| During the online ordering process you can review,
change or delete the information that you have submitted. We are updating
our Site so that you may change any of your personal information in
your account online at any time. You may ask us in writing via mail
or email at customerservice@rosefarm.com to
have the information on your account deleted, updated or corrected;
however, because we keep track of past purchases, you cannot delete
information associated with past purchases. Note that we may retain
changed or deleted information for archival or other purposes. |
What are your choices regarding collection, use and distribution of
your information? |
| We may from time to time send you email or other
communications regarding current promotions, specials and new additions
to our Site. If you have supplied us with your telephone number(s)
you may receive telephone calls from us with information or requests
for information regarding an order you have placed. You may "opt-out," or
unsubscribe from our newsletters, emails by following the unsubscribe
instructions in any email you receive from us or by sending an email
to customerservice@rosefarm.com or
by following the instructions provided in each email to you. |
What security precautions are in place to protect against the loss,
misuse or alteration of your information? |
We employ industry-recognized information technology
to protect the security of the information you submit to us. The importance
of security for all Personally Identifiable Information associated
with our customers is of utmost concern to us. Our secure servers protect
this information using password protection and advanced encryption,
and we may use firewall technology for additional protection.
In order to most efficiently serve you credit card transactions and
order fulfillment are handled by established third party banking institutions,
process agents and distribution institutions. They receive the information
they need to verify and authorize your credit card transactions and
to ship your order. When collecting credit card information for online
purchases, we offer secured-server transactions that encrypt your information
in transit to thwart someone from intercepting it and misusing it.
When you access your account information, the information is kept on
a secure server. Furthermore, all of the customer data we collect is
protected against unauthorized access by physical security means.
We also encourage our partners and service providers to adopt and follow
stringent consumer privacy policies. |
Cookies |
| Like many other commercial sites, our Site may in
the future utilize a standard technology called a "cookie" to collect
information about how our site is used. A cookie is a small data text
file, which a Web site stores on your computer's hard drive (if your
Web browser permits) that can later be retrieved to identify you to
us. Cookies were designed to help a Web site recognize a user's browser
as a previous visitor and thus save and remember any preferences that
may have been set while the user was browsing the site. A cookie cannot
be read by a Web site other than the one that set the cookie. No other
company will have access to our cookies. Cookies can securely store
a customer's password, personalize home pages, identify which parts
of a site have been visited or keep track of selections, such as those
selected in a "shopping cart. " A cookie cannot retrieve any other
data from your hard drive, pass on a computer virus, or capture your
email address. |
Children, Parental Consent and Privacy. |
| The Children's Online Privacy Protection Act took
effect on April 21, 2000, and imposes certain requirements on Web sites
directed toward children under 13 that collect information on those
children, or on Web sites that know they are collecting Personally
Identifiable Information on children under the age of 13. We want to
let you know that it currently is our policy not to collect Personally
Identifiable Information on any person under 18. As one measure to
ensure that we do not gather Personally Identifiable Information from
children, we require that all individuals provide a valid credit card
number before completing a purchase order. If we learn that we have
inadvertently gathered Personally Identifiable Information about children
under 18, we shall attempt to notify such child's parent or guardian
and erase such information from our records, unless the child's parent
or guardian consents to ROSEFARM.com maintaining such information. |
You should carefully review privacy policies of any third party sites
accessible from our Site. |
| Other sites accessible through our Site have their
own privacy policies and data collection, use and disclosure practices.
Please consult each site's privacy policy. We are not responsible for
the policies or practices of third parties. Please be aware that our
Site may contain links to other sites on the Internet that are owned
and operated by third parties. The information practices of those Web
sites linked to our Site are not covered by this Policy. These other
sites may send their own cookies to users, collect data or solicit
Personally Identifiable Information. Additionally, other companies
which place advertising on our Site may collect information about you
when you view or click on their advertising through the use of cookies.
We cannot control this collection of information. You should contact
these advertisers directly if you have any questions about their use
of the information that they collect. |
Contacting us about privacy questions or concerns. |
| If you have any questions about this Policy, the
practices of our Site, or your dealings with our Site, please contact
us by sending a letter to: Office of the CEO, ROSEFARM.COM INTERNATIONAL
LLC 420 Forest Road, West Haven, Ct, 06516 Or by sending an email to president@rosefarm.com |
Privacy Policy changes. |
| This Policy was last changed on December 28, 2002.
If we make changes to any terms or conditions of the Policy, the changes
will be posted in this document so that you will always know what information
we gather, how we might use that information and to whom we will disclose
it. Any change, modification, addition or removal of portions of this
Policy will be announced on our Site at least ten (10) days before
it is implemented. Please be sure to check this page before proceeding
to use our Site. |
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